Johnnie Walker Black Label: Spec Commercial

Rows of whisky barrels in a dim cellar with the Keep Walking title card, from the Johnnie Walker Black Label spec commercial

Role: Producer, Videographer & Editor | Format: Spec Commercial | Self-Initiated Concept / Spec Work

I wanted to see if I could shoot my own liquor commercial scenes, so I set up a mini studio at home and gave myself the job. I shot all the product placement myself, no crew and no big set, just me, a bottle of Johnnie Walker Black Label and a lot of test shots to get the pour, the glass and the light feeling right.

This one is a spec piece I made for fun and practice. It was not commissioned by or affiliated with the brand.

Stills from the spot

Johnnie Walker Black Label bottle lit against a dark background with the Keep Walking logo, from the spec commercial
Close-up of the Johnnie Walker Black Label bottle label, shot for the spec commercial
Keep Walking title card over amber whisky and bubbles, from the Johnnie Walker spec commercial

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